This is actually called Love Potion and it is by Lucky Brand.  For those of you that are not familiar with Lucky Brand, I can tell you that it is one rockin’ brand.  Not only do they have some of the hottest swimwear for 2010 but look … it is chic and stylish too!

You want style and awesomeness?  That is Lucky Brand swimwear people, it is by far one of the best brands out there!

Academy of Art University has one of the top fashion schools in the nation with the most famous show in the industry.

It seems like Sunsets 2009 single handedly made cobalt blue one of the most popular shades of the season, and with good reason. This is a color that looks good on fair skin before it has gotten its first bit of color, and it looks stunning against tan skin as well.

Reminiscent of the ocean on a perfect summer day, cobalt is an ideal color for the season, and it never looks better than in the gorgeous Cobalt Palm Beach tankini.

The tankini top has all the coverage offered by a one piece suit, but it offers the versatility found in a two piece. The straight across bottoms create a beautiful line on the body and offers complete coverage.

Take, for instance, this gorgeous Halter Tankini, which is part of the Aerin Rose 2009 Safari line. As with any Aerin Rose suit, the fit is sure to be both contemporary and clean, with a slim back and supportive cups. Your curvy figure will be enhanced and emphasized so that you will look and feel completely beautiful.

You will get plenty of coverage with the Tankini’s top, not to mention plenty of support thanks to its underwire. The bottom is a scoop bottom which will sit on your hips.

The tankini is a wonderful invention, especially for those of us who really want to wear a two piece, but do not want to be entirely exposed.

The Pleated Mesh Halter Tankini Top takes care of that problem in a beautiful and elegant way. It is absolutely flattering and even features removable cups, should the need arise. The Pleated Mesh Classic Bottom offers good coverage without covering up too much — so really, what more can you ask for?

And if you prefer the slimming effects of a black suit, don’t worry! This gorgeous tankini is available in both black and white!

For our younger readers who are not familiar with Esther, a grand lady well in her eighties, she was an acclaimed swimming champion and best known by the nickname “Mermaid” because of her intricate swimming movements on the MGM movie set. Her work was so legendary that MGM actually paid over a quarter of a million dollars to build a pool in which to film Esther’s movies.

While she contributed to the rise of the bikini, albeit not the skimpy styles of today, she was once quoted as saying “a bikini is a thoughtless act”. But she became one of the most visible women in the new two-piece, history-making sensation. As a result of her illustrious swimming career, it is no surprise that her bathing suit line is a thriving entity.

The fabrics alone are gorgeous splashes of colours, fruited prints, fanciful flowers, and classic solids. Coupled with the feminine, movie star styling, Esther’s suits are from by-gone eras. But do not be fooled because these are not retro but rather unique, classy bathing suits perfect for the woman who wants to look glamourous. They are simply stunning with high-brief bottoms and bandeau tops, A-line swim dresses, cute tankinis, and strapless one piece styles.

Interestingly, although the suits are modeled after movie star designs, they are generously cut to fit sizes six through twenty-six. Testimonials say that the suits are very comfortable and discreet. One would expect Esther to know how to make a practical bathing suit since she spent most of her time in one style or another.

Online resource: www.esther-williams.com

Her newest collection is great. Lots of beautiful prints and great designs — something for everyone, so to speak. It’s pretty amazing that we have never had any of the Swim Systems pieces on Beachwear.cc before — but I made a HUGE post to make up for lost times. Enjoy!

The Tommy Bahama Swimwear for this season is floral and delicate, but not too spectacular if you ask me. Yes, some of these bikinis are gorgeous, but quite a few (especially the swimsuits) look very safe and conventional — not what you can expect from a brand that has such an innovative image. Too bad!

Anyway, I did pick the ones I liked best to show off here, as you obviously didn’t come here to watch the ones that I feel are boring. More on the Tommy Bahama site if you do want to see the less entertaining bikinis, swimsuits and tankinis.

Robin Piccone ‘Barcelona’ Tankini Top

Robin Piccone ‘Barcelona’ Tie Front Bikini Top

While the Spring 2008 runway displayed ikat dresses from top designers such as Oscar de la Renta, Tracy Reese and Bruce Spring, ikat print is making its way into lingerie and swimwear. Several shops have been seen selling select pieces of ikat lingerie including bathing suits, bras and bathrobes. Lands’ End is showing a pretty tankini style ikat print bathing suit and Novica.com has a couple Cristin Carolin bathrobes. She specializes in ikat having learned the technique in Bali.

Ikat should be prevalent in the spring and summer months as the designs lend themselves to warm weather patterns.

1. Oskalily Amber plunge bikini & tankini
Simple and beautiful. I love both the tankini and bikini. The halter is sexy but still covers the whole cup — great!

2. Moontide Reversible Frolic banded triangle bikini top
I like the banded look — very survival-like. Light foam cups — pretty!

3. Aubade Miami one piece swimsuit
Am I ever the Aubade fan. Such a sexy U-neck swimsuit — you’re ready for LA with this one! Stunning!

Season is coming, ya hear!