Sunsets Inc. – The Company for Fickle Tweens

Sunsets, Inc is a timeless line of swimwear “designed for the junior through contemporary customer”. They offer vintage styling with classic elegance while emphasizing practical fit. A complete line from young child to mature woman, Sunsets, Inc includes the following divisions in order of target age group – “sprinkles, starlet, b, PURSUIT and Swim Systems”.

In fact, we previously posted some photos from the tween “starlet” collection not realizing that they were the end product of this fabulous swimwear company. Targeting the eight to fifteen year old age bracket, “starlet” is the sister label to “b”, a collection of retro and contemporary prints on low rise suits, made for the older teen market. Realizing that the tweens were just as interested in the line, Sunsets created a line between the younger label “sprinkles” and the teen label “b”. A more conservative design than “b”, “starlet” addresses the fickle tastes of tween girls. It is a magical line with hearts, rainbows and colourful collages.

Taking a glimpse at the downloadable catalog, you can clearly see why this brand is so popular. And you do not have to be a tween to like the designs. Any mother would be happy to see her little girl wear these enchanting bathing suits. Cross Your Heart is a sweet design in green, white and pink hearts and bows. Pocket Full of Posies features a bright green and pink floral pattern with white leaves. Rainbow Delite, a myriad of rainbows and dots, comes in two pretty colours navy and purple. Wrap It Up is available in emerald or ruby each with a white bow print and black polka dots.

A fantastic selection of pieces from which to choose, fickle tweens cannot go wrong with the Heart Throb Halter, Bashful Bandeau, Take a Bow, Diva-Kini, Rockn’ Ruffle Keyhole, Cinchy One Piece, Bow Tie Beauty, Cheerleader Skirt, Shirred Sweetness, Shirred Joy, Sweet Short, and Cheer Tank.